UPSCALE LANDS IN LONDON.

Upscale Day London brings the energy of Upscale Conf to the heart of Shoreditch. A curated afternoon where brand leaders, creative directors and agency teams dig into how AI is reshaping the craft of modern advertising.

What makes this different?

No abstract theory. No empty hype. Real conversations about what's working, what's scary, and what's next at the crossroads of AI and brand creativity. All happening in London's creative epicenter.

Who should attend?

If you work in branding, advertising, or creative strategy and you're wondering how AI fits into your workflow (or whether it should), this is your place. Creative Directors. Brand Strategists. Agency Leaders. The curious ones with good taste.

THE DAY

1:30 pm – Doors open
Get in early. Grab a drink, your goodies, and a seat.
2:00 pm – Opening & welcome
Joaquín Cuenca – Founder & CEO, Freepik
2:15 pm – Creative Workflow by Martin LeBlanc – CXO, Freepik
Martin walks through what it looks like when a world-class creative team builds with AI at the center.
2:45 pm – Break + Networking
3:30 pm – Creative Workflow by Ikenna Mokwe – Filmmaker, Creative Director & Technologist
Ikenna shows what a real AI-powered advertising production looks like from brief to delivery. No theory. Live in the room.
4:00 pm – Panel: Scaling Creative Production. The conversation the industry needs to have.
Faye Garland – Omnicom
Neill Torbit – Head of Creative, Rightmove
Max Winston – Wonder Studios
Joaquín Cuenca – Founder & CEO, Freepik
Moderated by Rourke Heath
5:00 pm – Happy Hour
Drinks and networking until 6:30

Why are we hosting this?

Because the future belongs to the curious. We're gathering London's creative community who want to build what's next—together.

Fine Print: Please note, this event will be photographed. Freepik reserves the rights to use photographs and video from the event for marketing and communication purposes. By attending this event you consent to your image being used for these purposes.

Questions? DM us directly.